The campaign is highlighting that every few seconds someone, somewhere, needs blood. This is the promotional video to accompany the campaign:
Voluntary, regular donations are the only way to ensure a constant and sufficient supply of blood for health systems around the world. These donations are then used in transfusions that help save millions of lives every year, and one blood donation can actually save up to 3 people’s lives, so when you donate, you really are sharing the gift of life. Blood donation is a selfless act that takes a small amount of time, but can have an enormous impact on someone else’s life.
There are some rules for giving blood, and they can differ from country to country slightly, although they all tend to follow the guidelines outlined by WHO. In the UK and US, the following general conditions are given:
There are also some conditions that may mean you have to defer your blood donation, but should be able to after some time. These are conditions such as travelling to certain countries, having just given birth, and the levels of hemoglobin in your blood. These criteria are assessed when you go to give blood, and are explained to you at the time. You can also see a list of all eligibility criteria on the American Red Cross website or the Give Blood website in the UK.
There is an ongoing campaign and framework for action from WHO to establish 100% voluntary donation globally. At the moment, 57 countries only use blood collected by voluntary donors. 74 countries are at 90%, while 71 countries sadly only collect 50% or less of their blood from voluntary donors. The rest of their blood is either collected by paid donors, or a family member of a patient needing a donation is required to replace stocks before the patient can be given a donation. Both these kind of donations have been found to be significantly less safe on average, as they have a higher rate of bloodborne infections. Furthermore, many countries agree that the family replacement method places pressure on families and exploits their vulnerable position. WHO, in association with the International Federation of Red Cross and Red Crescent Societies, created a framework to help countries achieve 100% voluntary blood donation, and World Blood Donor Day is also an important part of the strategy. Encouraging blood donation campaigns and raising awareness of voluntary donation is key to achieving 100% voluntary donation in every country in the world.
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